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Fractional CCO, interim commercial director, Strategy Sprint and Board & Investor Prep. For B2B scale-ups, mid-market and private equity.
Below €20M revenue your business often does not justify a full-time CCO. Above €5M you do need senior commercial thinking. That is the gap I fill. Full responsibility inside the agreed scope, one to five days a week, with an end date.
No €250k+ base salary and no agency rate of €1,800 a day. Instead, someone who spent six years inside the same company, the last three as a director and Executive Committee member: +32% revenue and +47% EBITDA under his own responsibility.
My revenue is growing, but margin is not.
Top-line looks healthy on the board slide, but EBITDA is not moving with it. Pricing doesn't quite fit, the business mix is drifting the wrong way, and each euro of revenue costs too much to land. Growth, but not the growth you want.
Sales, marketing & BD don't understand each other.
Three departments, three dashboards, three truths. The pipeline leaks between stages, leads come in and sit. Nobody owns the full commercial process. Sales, marketing and business development move independently in the wrong directions.
The board deserves a sharper story.
The common denominator for an exit, the next supervisory board meeting or conversations with a new investor: the commercial narrative needs to hold, even under hard questions. Assumptions you can underpin, weak points tackled in time, numbers that speak for themselves.
Also for private-equity funds buying senior commercial diagnostics or interim leadership for portfolio companies.
Six to eighteen months. Full accountability inside scope.
Senior commercial leadership in a part-time form. Full accountability inside the agreed scope. High trust, high performance. Standard internationally in scale-ups (US, UK). In the Netherlands breaking through hard since 2023.
Below €20M in revenue, your business does not yet justify a full-time CCO. Above €5M, you do need senior commercial thinking. Fractional fills that gap. No €250k+ base salary. No interim-agency rate of €1,800 per day. Instead, a senior practitioner helping you build, part-time.
For small teams (fewer than ten people) without commercial cadence, operational firepower is often more valuable than a senior strategist. The same is true for organisations looking for "a few extra hands" instead of direction, or founders unwilling to give away mandate.
3 to 4 weeks · fixed price
WhenCommercial direction needs to be sharp ahead of a board meeting, funding round, leadership change or market move. You're looking for more than an advisory report to really challenge or validate plans you already have.
ScopeDiagnostic of pipeline, pricing, sales-marketing alignment, and commercial team structure. One readout document. One working session. Going into the operational touchpoints with depth.
Out of scopeExecution, hiring, agency work.
3 to 18 months · retainer or day rate
WhenThe commercial seat is empty, half-full or overstretched. The board wants senior thinking without searching for a full-time CCO yet, or wants exactly that, a full-time CCO for a defined period to pull things tight.
ScopePeople management under leadership layer, hands-on selling, ops bloat.
2 to 6 weeks · fixed price
WhenPre-funding, pre-exit, pre-board meeting. The commercial story has to hold under extreme pressure. For when you really want to pressure-test it in advance.
ScopeSharpen the commercial narrative, define defensible metrics, expose the weak points, fix them and do two rehearsals. Hands-on approach, taking a devil's-advocate role to challenge your board, leadership or MT.
Out of scopeFinancial modelling, legal work, M&A advisory.
Most companies that call me have been looking at the same question for two quarters. That is the most expensive period, and the one in which it was still cheap to fix.
More about me, my background and how I reach a recommendation is on the homepage. Unsure which format fits, use the comparison.
You describe where you stand. I keep asking until the real question surfaces. Then we pick the format that fits. No prep needed.