What happened under my commercial responsibility.

Three commercial situations and four client voices. No anonymised success stories and no numbers I cannot back up. Where a quote is still missing because the engagement is running, it says so.

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Track record

Three commercial situations. Verified outcomes.

The Onemeeting Company CCO / CBDO · 2020 – 2025 Successfully completed

+32%revenue from commercial rebuild

+47%EBITDA improvement

+91%YoY · real estate franchise model

Context

Commercial rebuild after 2021. Pricing, partner model and sales-marketing alignment were loose.

What landed under my commercial responsibility: +32% revenue and +47% EBITDA in 4 years, +91% YoY revenue growth on a new franchise model, national roll-out of the proposition across 20+ hospitality & real estate locations, international MICE positioning through trade shows, events, webinars, podcasts and PR.

Maloba Private Game Reserve COMMERCIAL DIRECTOR · COMPLETED Q4 2025 Successfully completed

4 monthsconcept to launch

USD 2M+pipeline within 4 months

Context

Premium proposition, ultra-luxury safari resort with no commercial infrastructure. No pipeline, no pricing architecture, no route to international buyers.

What I built: commercial infrastructure from concept to launch in four months. USD 2M+ pipeline within the same window. Completed as of October 2025.

Sales Management Association (SMA) STRATEGIC ADVISOR · ONGOING Project ongoing

CRMselection, implementation, adoption

Event toolingcommercial infrastructure stood up

Context

Association organisation without a structured commercial cadence or tooling, renewal underway.

What I do: CRM selection, implementation and adoption. Event tooling. Commercial infrastructure stood up for the association.

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A note on the numbers. The results at The Onemeeting Company were achieved in a team and under shared executive responsibility, with the commercial line under mine. I do not claim sole credit for an outcome several people worked on. What I do claim is the commercial choice underneath it: pricing, partner model, sales-marketing alignment and the roll-out.

What clients say

Four voices from ongoing and completed engagements.

Project ongoing

"Quote to be published on delivery of the Atrium tender engagement."

Anouk ter Meulen Manager New Business · D&B The Facility Group

Project ongoing

"Quote arrives once the current CRM implementation phase is complete."

Arthur Hoogendijk Managing Director · Sales Management Association

Successfully completed

"Kevin thought along well, gave a clear read on the business case, and handed us the levers to translate our proposition further up the chain, grounded in knowledge and expertise. In the end we were awarded the engagement."

Eline van den Hoven Manager New Business · Compass Group Nederland

Successfully completed

"Kevin is a commercial standout, who with the right flair, motivation, drive, innovative & creative thinking always arrives at a unique solution. The more out of the box, the better. A young talent with deep international knowledge and passion."

Ingrid van der Linden Senior Sales Manager · Onemeeting BV

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Elsewhere on this site

Fractional & interimSenior commercial seat, 1 to 5 days a week. AI & automationFrom an AI course for the board to systems that give hours back. Remote ExperienceDoes the field deliver the promise your brand sells? Fractional or interim?Four formats side by side, no sales talk.

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Thirty minutes. One question on the table.

Recognise your own situation in one of these cases? Then the call is shorter than you think.

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